Financial Education

Our financial education section offers resources and information to help you learn more about personal finance and investing in order to achieve your financial goals.

Understanding Asset Classes

Understanding asset classes are key to successful investment strategy.

Asset classes are broad categories of investments that share similar characteristics, such as risk and return. Different asset classes have different characteristics and behaviors. By understanding these characteristics, an investor can develop an investment strategy that is tailored to their risk tolerance, financial goals, and investment time horizon.

Here are some of the main asset classes:


Equities represent ownership in a company. When you buy an equity, also known as a share/stock in a company, you own a portion of the company and have a claim on the company's earnings and assets. Equities are a popular investment for long-term growth, as they can generate potentially higher returns, compared to bonds or cash.



Fixed-income instruments are investment products that pay a fixed rate of return or interest over a specific period. These instruments are issued by corporations, government entities, and other organizations seeking to raise capital to fund their operations or specific projects. Examples of fixed-income investments are Bonds, Treasury Securities (issued by US government) and Certificates of Deposit (CDs). Among investors, most common investments are in bonds. Bonds are generally considered less risky than stocks, but they also offer lower potential returns.


Money Market

Money Market assets are investments that are easily convertible to cash and are considered to be the most liquid of all asset classes. They typically include cash deposits, such as checking and savings accounts, money market funds, and short-term government bonds with maturities of less than one year.


Money Market Instruments are generally considered to be the least risky of all asset classes because they offer a high degree of safety and stability. This is because they are easily convertible to cash and are not subject to the same market volatility and fluctuations as other asset classes, such as stocks and bonds.


Alternative investments: Hedge funds, Private Equity, REITs and Commodities

Alternative investments include hedge funds, private equity, REITs and commodities, such as gold and oil. These investments are generally considered riskier and more complex than traditional asset classes, but they can also offer higher potential returns and provide diversification benefits.


One of the primary benefits of alternative investments is their potential for higher returns compared to traditional asset classes. For example, hedge funds and private equity investments may offer returns that are not correlated with the broader market, which can provide diversification benefits and potentially higher returns over the long term.


Real Estate

Real estate investments include properties such as commercial buildings, apartments, and single-family homes.


One of the primary benefits of real estate investing is the potential for rental income. When you purchase a property, you can rent it out to tenants, which can provide a steady stream of income over time. Additionally, real estate investments can appreciate in value over the long term, which can provide capital gains when the property is sold.


Real estate investments can provide a hedge against inflation, as property values and rental rates tend to rise with inflation.


To gain exposure to these various asset classes, investors have the option to invest individually in each asset or consider investment funds. Investment funds, such as mutual funds or exchange-traded funds (ETFs), pool together funds from multiple investors to invest in a diversified portfolio of assets. This approach offers several advantages:

First, it allows investors to access a broader range of assets and markets, which can enhance diversification and reduce risk;Second, investment funds are managed by professional portfolio managers who have expertise in selecting and managing investments. Their knowledge and experience can potentially lead to better investment outcomes;Third, investment funds provide liquidity, allowing investors to easily buy or sell their shares, providing flexibility and convenience.

To learn more about investment funds and how they can fit into your investment strategy, visit our investment funds section (HYPERLINK).